Julie Lee

Julie Lee is Senior Technical Advisor for Financial Education at Microfinance Opportunities (MFO).  Her work focuses on consumer education for branchless banking.  MFO has partnered with service providers in India, Philippines and Zambia to examine the role of consumer education in the adoption and use of technology to access financial services.

By Julie Lee

Blog

Consumer Education and Mobile Money Adoption

Consumer education adds value not only for clients, but also for mobile money providers and for their financial institution partners. This post from Microfinance Opportunities shines a light on client behaviors and challenges, and identifies ways to address them: either through information to the consumer, or by helping providers to look inwardly for solutions which result in an improved consumer experience that can lead to greater uptake and use of mobile money products.