Lesley Denyes is the Mercy Corps Program Director for the SDC-funded Agri-Fin Mobile Program, a unique approach to bundling agriculture services with financial services through mobile platforms in Zimbabwe, Uganda, and Indonesia.
Even though making information “mobile” can increase outreach to smallholder farmers, the potential of mobile information services far exceeds farmers’ current demand for it. Mobile phones are not a panacea, and many farmers prefer more traditional sources of information.
