Pravarakya Reddy Bathula

Director of Data Analytics, Decodis

A Natural Language Processing (NLP) specialist who started his career as a Software Engineer and later pivoted to analytics and data science with focus on NLP. Before joining Decodis as Director of Data Analytics, Prava worked as an analytics consultant for Genpact, working on multiple projects on speech analytics and data science. Prava has extended his skills into different use cases of NLP using deep learning and neural networks, in English, Spanish and other languages. He has worked on projects in India, the U.S., Paraguay, Colombia, Philippines, the Netherlands and Bangladesh. He has a Bachelor’s in Technology from Acharya Nagarjuna University, an MBA from the Institute of Management Technology, Ghaziabad, and a post-graduate qualification in machine learning and artificial intelligence from Purdue University. Prava is currently based in Hyderabad, India.

By Pravarakya Reddy Bathula

Research

Social Media Monitoring to Assess Consumer Risks in Digital Credit Apps: Guidance for Supervisors from an India Pilot

To better understand the digital consumer credit and the risks they pose for customers, this reading deck contains supervisory guidance on the use of a branch of AI, Natural Language Processing (NLP), for social media monitoring. It is based on insights and lessons from an India pilot and provides examples of social media analyses carried out as part of that pilot.