Blog Series

Randomized Trials and Product Design 2011

Near the end of 2011, CGAP published a paper, "Latest Findings from Randomized Evaluations of Microfinance," which summarized empirical evidence from randomized trials that evaluated the impact of microfinance. Many of these studies revealed that the small details related to product design matter significantly. This blog series addresses how product design can impact client behavior, especially through savings, credit and insurance products.