Claudia McKay

Lead, Green and Resilient Outcomes

Claudia McKay leads CGAP’s work on strengthening the role that financial services play in achieving green and resilient outcomes, especially for women. This includes financial services for climate resilience and adaptation, including both private and public sector solutions, and with a particular emphasis on the nexus between climate, gender and financial inclusion. This also includes financial services to help vulnerable people cope with the many risks and shocks they face through work in highly fragile countries and on inclusive insurance.  
 
Since joining CGAP 12 years ago, Claudia has worked and published on a wide variety of topics, including agent networks, human centered design, effective regulations, interoperability, open APIs and enhancing the livelihoods of platform-based workers through financial services. Claudia has also worked extensively in specific markets to develop inclusive financial ecosystems, particularly in Sub-Saharan Africa. 
  
Claudia has over 20 years of development and financial inclusion experience. Before joining CGAP, Claudia spent seven years working for Opportunity International, a global network of microfinance organizations, including four years as head of Microfinance Banking for Opportunity Bank in Malawi. She has also worked as a management consultant with the Boston Consulting Group. 
  
Claudia has a Master’s degree in Business Administration from Oxford University’s Saïd Business School. 

By Claudia McKay

Blog

Do Poor People Use Branchless Banking Services?

Statistics such as the 1.7 billion unbanked people with mobile phones have led to a great deal of interest in the potential of handheld technology, especially phones, to provide new channels with which low-income people can access financial services.
Blog

Segmentation: A Tool to Enhance Activity Levels

Customer segmentation is a powerful marketing tool which can be used to understand customers, design products and tailor advertising messages. It’s based on the premise that some customers will find a service extremely valuable while others couldn’t care less about it.
Blog

Strong Customer Activity Should Begin on Day One

One of the keys to high levels of customer activity is getting it right from the very beginning – ensuring that the registration agent and first customer transactions are both focused on long-term customer activity.
Blog

Using Data to Understand Customer Activity

For the last year CGAP has conducted quantitative research on the challenge of inactive customers. In culmination of this research, we are releasing a deck that helps providers understand and develop strategies to address low customer activity in their services.
Blog

Cash Really Is King

Cash is easy.” “Cash is what I know most.” “There are no charges when I use cash.”