Peter Zetterli

Senior Financial Sector Specialist

Peter Zetterli leads CGAP’s work on the role of financial services in climate resilience and adaptation. This aims to understand how vulnerable people are adapting to and protecting themselves from climate change, how various financial services support those strategies, and what actions financial sector stakeholders can take to make financial inclusion a more effective enabler of climate adaptation and resilience. In addition, it aims to ensure that global progress on financial inclusion does not recede as climate change impacts increase the risk and cost of serving people living in poverty.

Peter previously led CGAP’s work on the future of financial services, including focused on understanding what new business models are emerging thanks to technology innovation and how to harness it for broader and better financial access. He and his team has published extensively on the transformative potential of fintech, platforms, and digital banking models as well as the unbundling and embedding of financial services at cgap.org/fintech.

Before that, Peter managed CGAP’s work on inclusive payment ecosystems in Africa, where he lived for a decade. This included working with regulators to create enabling environments and with providers to find commercially viable business models that meet the needs of the poor. He had a particular focus on mobile money regulation, rural agent networks, and merchant payments, around which Peter created a digital handbook with practical guidance for providers.

Before joining CGAP, Peter spent seven years with the United Nations promoting financial inclusion and private sector development in Sierra Leone and China, where he managed the UNDP microfinance program and tried to jumpstart Chinese mobile financial services through a high-level partnership with Ericsson as early as 2008.

Peter has Master’s and Bachelor’s degrees in Development Economics from Lund University in Sweden. He speaks four languages, including French and Mandarin.

By Peter Zetterli

Blog

Freemium: Spawning An Insurance Market In Ghana

The experience of Tigo Family Care Insurance in Ghana makes the case for freemium services. In underdeveloped markets, offering initial services for free can encourage uptake of paid services in the long run.
Blog

Can Phones Drive Insurance Markets? Initial Results From Ghana

Burials in Ghana often put a strain on household budgets of the poor. The insurance market offers very few products, especially to poor customers.Tigo's new mobile insurance product called "Freemium" hopes to change that.
Blog

Unintentional Consequences: Branchless Banking In Ghana

Ghana should be a ripe market for mobile money. Yet, as CGAP has written about before, the market has been slow to take off. In this post and video, Elly Ohene-Adu, Head of Financial Inclusion at the Central Bank of Ghana, speaks with CGAP about some of the issues with the current regulations and how the BoG is planning to tackle them.
Blog

Does Branchless Banking Satisfy the Needs of Ghanaian Consumers?

As we saw in the first post on the CGAP survey results from urban and semi-urban Ghana, the basic market conditions for branchless banking services appear good and there are three mobile money deployments, one government entity and one independent provider active in the market. This post will outline the results that form the basis for that belief and draw some conclusions for the providers going forward.
Blog

Opportunities in the Ghanaian Payments Market

Despite there being three MNOs, one government institution and one independent branchless banking deployment in Ghana, with two dozen partner banks, thousands of agents and millions in sunk marketing spend between them since 2009, the total active user base is less than 200,000 and all deployments are struggling for break even. Does this mean branchless banking is not going to work in the Ghanaian market?